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Founded in 1860 by Edouard Heuer, the TAG Heuer watch company has established itself as a leading producer of prestigious sports watches and chronographs. TAG Heuer watches are well known for their reliability, precision and endurance. Their exacting standards are unmatched in the watch industry. Recently, TAG Heuer introduced the first avant-garde 360 degree watch-making museum, embodying 150 years of unique heritage displayed to catch the imagination, and envision and build the next 150 years.
What differentiates TAG Heuer brand from another? Why is TAG Heuer the only watch brand to offer instruments that are accurate to 1/10th, 1/100th and 1/1000th of a second for wristwatches, and to 1/10,000th of a second for timekeeping? The answer is simple: it is all a matter of DNA, just like human beings. The unique combination that makes each person different from another and implies that right from birth we are endowed with certain characteristics inherited from our parents and from their combined DNA.
TAG Heuer carries within it the visionary genes of its founders Edouard Heuer and his sons Jules-Edouard and Charles-Auguste: entrepreneurship, innovation, an obsession with ultimate precision, and a deep love of prestigious sports. From the oscillating pinion to the Mikrograph, the world's first mechanical stopwatch accurate to 1/100th of a second, the foundations on which TAG Heuer has built its strength today were in place very early on.
Ever since then - and without a doubt this is one of the brand's great assets - men such as Charles-Edouard, Hubert and Jack Heuer, and more recently the contemporary management teams, have had the wisdom to build the brand's strength around these central characteristics, to keep the focus of their efforts, on both product development and communication, within the framework established by our founding fathers.
Tag Heuer's drive for innovation continues to bring about a substantial proportion of our new and innovative techniques in the early 21st century: The Calibre 360 launched in 2006 perpetuates the obsession with precision that resulted in the Mikrograph in 1916; while the TAG Heuer Formula 1 embodies the ultimate blend of prestige and performance, sport and glamour as the Olympic Games and greyhound races did in the 1920s. TAG Heuer watches have also provided official time keeping for major sporting events such as FIA Formula 1 World Championship auto racing, the FIS Ski World Cup, and the Indy Racing League and Indy 500 races.
For the last 141 years, Tag Heuer has achieved prestige in the watch industry and continues to innovate and revolutionize the watch making world. Tag Heuer 2000 Aquaracer series is inspired by the nautical precision-driven requirements of scuba diving and sailing; a bold example of Swiss Avant-Garde timekeeping perfection. Jomashop.com is proud to offer a full line of discounted Tag Heuer watches, featuring Tag Heuer 2000 series, Tag Heuer Aquaracer, Tag Heuer Formula 1, Tag Heuer Kirium, Tag Heuer Link, and Tag Heuer Alter Ego watch series.
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