The name Maurice Lacroix stands for decades of experience in the production of attractive high-quality mechnical watches watches with surprising additional functions. Despite the fact that it is a comparatively young Swiss watch brand, Maurice Lacroix watches are already known for their intricacies and attention to detail (in both watch movements and design) and also that many of their watches are hand made by skilled watchmakers. The quality is so outstanding that Maurice Lacroix watches have already made some breakthrough innovative developments in the world of time.

In 1961, Zurich-based Desco von Schulthess AG acquired an assembly facility in Saignelegier, a town in the Canton of Jura, where it produced private label watches for the national and international market. In 1975, the company laid initial foundations for its successful corporate history by introducing its first watch under the name of Maurice Lacroix in Austria. The brand was launched on the Spanish market a year later and, after another four years, the company founded its own sales organization in Germany.

Over the years, Maurice Lacroix has made significant investments to expand Queloz SA, a case manufacturer that it acquired in 1989, and its assembly facility in Saignelegier, and has made every effort to continuously keep the technology up-to-date. Investments were not restricted to infrastructure but were also made to optimize all internal processes. The assembly facility - together with the training and information centre opened in 2001 and the extension completed in January 2002 - is currently one of the most modern in the industry. The company thus put itself in an ideal position to use these state-of-the-art ateliers to design and put together its watches with a great deal of passion and precision. Around 150,000 top-quality timepieces now leave the Saignelegier facility each year and are distributed to customers all over the world.

Then, two decades after launching its first watch, the company successfully entered the US market in 1995. In the fall of 2001, Maurice Lacroix S.A., previously a division of Desco von Schulthess AG, became an independent legal entity, thus generating ideal conditions in which to achieve its ambitious international growth targets.

Maurice Lacroix has elevated itself to the high ranks of Swiss watch manufacturers, by both maintaining traditional "Swiss watch making art" and by creating their own unique and highly complicated movements for its Masterpiece Collection.

Maurice Lacroix has demonstrated its outstanding expertise primarily in the area of retrograde displays as well as chronographs and moon phase indications. This is instantiated not least by the ML 106 manufacture movement, an exclusive chronograph calibre, but above all by the Memoire 1: With the Memory function, which found its initial application in this strictly limited chronograph, Maurice Lacroix has, in the year 2008, officially presented an entirely new Grande Complication.

Since the end of October 2006, Maurice Lacroix has been producing also complex movement components for mechanical calibres in its own workshops near Saignelegier. By that, the brand has taken its place in the exclusive club of Swiss manufacture brands in a very short period of time.

In spite of the rapid change and growth, one thing has always remained the same - the company?s love of design, perfection, and fine materials. Maurice Lacroix is particularly proud of the crown jewels of its collections - the classic, mechanical "Masterpiece" watches. The experience Maurice Lacroix has gained from this precise art of watch-making is also incorporated into the "Milestone", "Intuition", and "Sphere" collections. At the same time, the company is continuing to promote its proven classics, "Miros" and "Pontos". At the beginning of the new millennium, Maurice Lacroix has established a milestone with its diverse product portfolio and its new, independent communications campaign. The watches from Maurice Lacroix, which are set to be the classics of tomorrow, epitomize progressive, innovative technology, high-quality materials, and a design characterized by pure simplicity.

Today, Maurice Lacroix brand is represented in around 4,000 shops in more than 60 countries all over the world. Maurice Lacroix is one of the last few independent Swiss watch manufacturers, is an established market leader in Germany in the upper middle-price segment, while in the USA the brand is one of the most dynamic in the industry.