Jaeger LeCoultre Reverso - The Appeal of the Jaegar LeCoultre Reverso

The Jaeger LeCoultre Reverso is an elegant, rectangular shaped watch with a unique swivel case, and was originally considered to be a sports watch. The idea for a wristwatch that you can turn front to back originated in India among polo players. The reason was that the hard polo balls would strike a player’s wristwatch, damaging the fragile faces and dials. With a Reverso, a player could simply slide their thumb across the dial and slip the watch out of the socket case sideways and turn it inward, leaving behind a protective metal case in place of the fragile face.

Some watches, instead of having the protective back, had a double face that was really two watches in one. One side was an elegant but plain dial for everyday wear and the other was a jeweled face for social events. The Reverso’s design has undergone some changes since it was first introduced in 1931, but remains the same with the practicality of a rectangular shape to ease the sliding pivot movement. Even though the style of the Jaeger LeCoultre Reverso has stayed the same, the brand has found inventive ways to make the watch appealing to younger customers. The company has introduced iPad and iPhone apps for the brand.

This ability to personalize the timepiece is one reason many find it so appealing. The Jaeger LeCoultre Reverso also offers a fashionable see through back display that shows the mechanisms and the case back has a plain field for customized engraving, precious stone setting or enameling. The time piece also appeals to both sexes. The company realizes its biggest sales in Europe and this is where the sales are equally split between men and women. Jaegar LeCoultre is no stranger to offering innovative timepieces and this revival of the Reverso is quite popular.

The website for the company invites the Jaeger LeCoultre Reverso owners to personalize their timepiece. There are so many options for customization and it all depends on the owner and what memories or stories they want to capture on their Reverso. One might want to set a precious stone that has special meaning on it, or get a special engraving, especially if it is bought as a gift. This ability to make the watch your own certainly does add to its appeal and to its value, as once you put that precious stone or memory on the watch, it also has sentimental value, which is priceless.