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HD3 Complication Is the second mark developed by Jorg Hysek after it has
left the first, named after him. Hysek started as the independent designer of one
of the most known models of all times - Breguet Marine, TAG Heuer Kirium, Ebel Shanta,
Dunhill AD 2000, and many other things. Later he created his own watch company,
Hysek, has developed improbable models, including V-King, V-King Tourbillon, X-Ray,
XX-Ray. In February, 2006 Jorg Hajzek-designer has officially left Jorg Hysek-brand
and almost immediately has given life to HD3. This brand specializes in innovative
design, complex mechanisms and very limited editions of HD3 collections.
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Jorg Hysek and other HD3 designers, Valerie Ursenbacher, and Fabrice Gonet
share ideas, helping each other. They also have personal projects, and it is one
of main distinctive features of HD3 brand - during creation of the trilogy
of a product each designer creates own model. During first cycle Hysek has created
Idalgo, Ursenbacher - Capture, Gonet - Raptor.
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"Every year we let out a new product, - says Hysek. - HD3 is a creative
brand. We continue creating new cases and new watch designs. We continuously work
on creation of new concepts. We can do it all. But we will not turn HD3 into a large
company, and we won´t need financiers to run our business. Clients should
pay in advance, and we incur expenses for development. We have five people in the
office, so our overhead costs are insignificant. We begin manufacture only after
we receive clients´ orders".
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Although Girard-Perregaux did not thrive during the 1970s and early 1980s,
unlike other Swiss watch companies, Girard-Perregaux emerged even stronger
than before and fiercely determined to continue producing high-quality mechanical
timepieces using in-house movements at a time when many prestigious Swiss companies
were looking to outside suppliers for their raw movements. The company´s efforts
to upgrade their factory and train a new generation of master watchmakers to produce
the highest quality wristwatches, was clearly a gamble -- but one which paid off
handsomely when consumers re-discovered the pleasures of wearing traditionally hand-finished
mechanical timepieces.
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HD3 (High Definition Trilogy) represents cooperation of three designers -
Jorg Hysek himself Valerie Ursenbacher, and Fabrice Gonet. This Trinity worked together
within fifteen years, and Hysek loves being in the environment, which gives him
"food" for his creative ideas. Hysek speaks, that watch design development
process is a very much complicated process in which teamwork is the key to success.
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"At the beginning there is a problem: we deal with something that doesn´t
exist. It is necessary to try to release the ideas - there are days when ideas simply
travel in your head, and it happens you don´t come up with anything creative.
From a stage of a sketch it is necessary to speak: this is good and this is bad
- and continue doing this all the way until you release a complete product.
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Engineering thinking here at anything - it is a question, more likely, of brainstorming.
For example, we developed model Idalgo one and a half year. The process of
watch creation has much in common with evolution".
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The watch that originally attracted many watch connoisseurs to HD3, was the
Capture. In 2001 at Baselworld, they introduced the Capture 2, which
was designed by Valerie Ursenbacher, one of the three designers at HD3 Complication.
This watch comes in three versions; white gold with black PVD accents, rose gold
with black PVD accents and titanium with white gold accents. All three versions
are limited to 11 pieces and come with a natural rubber or leather strap.
The one (pictured above) and after the jump is the titanium and white gold version
with the natural rubber strap. It costs $250,000 and was not sold out at
the beginning of the show, but I am sure all 33 pieces were sold out by the
final day.
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