Chanel Premiere

Chanel created it`s first watch in 1987 and as classic and elegant as the reputation, it was dubbed the Chanel Premiere. The octagonal shape was what made it unique, and exactly like the cap of the Chanel No. 5 bottle, it reflects the geometrical shape of the Place Vendome. Mademoiselle Chanel would view the Vendome from her room at the Hotel Ritz. The Chanel Premiere has not introduced a new version of the watch, a ceramic, smooth, light and very elegant.

The latest version has kept the classic look by retaining the original hands and octagonal shaped case. The 1930`s watches were very thin, feminine, and designated fine jewelry. The Chanel Premiere keeps all those welcomed traditions, was introduced in black and white, four different ceramic versions, steel and diamonds, or ceramic, 18 carat white gold with diamonds. The design certainly has enough choices in the collection to allow everyone to find their style.

Simply mention the name Chanel and you expect elegance, exquisite refined perfection, and timeless beauty. Chanel Premiere is no exception to this demonstration of excellence. While Chanel certainly wanted the watches to be fashion superior, the watch making precision, the functionality and the technology were also critical. As Chanel expanded their watch lines, the fashion and fine jewelry expectations continued, and therefore they invited Swiss watchmakers to step in and create perfection.

In 2007 Chanel marked the twentieth anniversary of the Chanel Premiere and the introduction of a new model. The new Chanel Premiere is slightly smaller and even more exquisite than the original, adding a beautiful pearl bracelet to the design. Now the Chanel Premiere if not already a masterpiece, has been set with thirty four baguette-cut diamonds, and two rows of one hundred and ninety four Akoya pearls that have been strategically woven onto white gold strings. Complete excellence improved upon, and divine results bring the new Chanel Premiere to it`s debut.

Like the refined classic, Chanel No 5, the watch line at Chanel is progressing, getting better, but remaining true to the classic beauty, the original concepts, the quest for the perfect timepiece, a masterful design that combines fine jewelry and watches, a creation that everyone would be proud to put on their wrist, and one that never goes unnoticed.