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The fascinating story of Cvstos lies behind the will of two talented and complementary partners with the common quest to create, with a vision amazingly directed towards the future, an outstanding timepiece. This audacious venture, named Cvstos, in direct relation with the Latin term for guardian, was successfully achieved through a well guarded alchemy composed of the ultimate savoir-faire in the Swiss watchmaking tradition, an innovative concept and a sound mastership of future oriented technologies. The outcome of this ingenious alliance is Cvstos Technology, much more than just a marketing statement, it’s an original philosophy founded on the consistency and the maintenance of four crucial values: Performance, Efficiency, Elegance and Preciousness. These principles have been constantly united during the entire process that has given birth to a future legend: Cvstos, the sole guardian of a new concept in the art of watchmaking that has no place for pointless praises in order to create admiration and recognition among the highly demanding collectors of rare and exceptional pieces across the world.
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Based, from the very beginning, on the freedom of independence, the Cvstos concept was elaborated in a three-dimensional vision. The purpose of such a specific outlook was to obtain not only the best solutions regarding matters of performance and efficiency, but also the intense desire of bringing a touch of elegance and preciousness to each component. The whole strength of Cvstos Technology lies in this complicated achievement. For example, combining together materials such as palladium and titanium grade 5, perfectly demonstrates the solid know-how and ability of the Research and Development Department in enhancing the rotor’s level of efficiency. The result is a watch with a world premiere high performance movement. The implantation of the four values of Cvstos Technology during all the stages from conception to production, make technical ingenuity and beauty coincide in the same manner that readability and high-tech design agree together in a daring innovative styling.
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Creativity and consistency are expressed in two different shapes of cases: the Challenge (tonneau shaped) and the Challenge-R (round shaped). The Cvstos designers have brilliantly managed the extremely difficult task to maintain the recognizable Cvstos identity between the various shapes of the cases. This shared appearance is also expressed in the geometrical proportions and the elegant contrasts that instantly evoke a dynamic sensation of velocity. The collection’s models, available in stainless steel, red or white gold, range from an hour, minute, seconds with an instantaneous date display automatic movement up to a captivating Tourbillon Mirage also with an automatic movement, an audacious technical choice! Resolutely feminine by its features, the Re-Belle line is dedicated to women with a strong personality and who are in search of both elegance and technical sophistication in a timepiece with character. Aesthetic talent and unprecedented refinement are total, with the setting of diamonds directly on the movement of the Diamond’s Rebellion model, an unconventional timepiece where diamonds break the rules... In both tonneau and round shaped, the Re-Belle is a graceful harmony between exquisite workmanship and innovative movements that take into consideration the four values of Cvstos Technology. The models of this controversial line are not, like it is often the case in the watch industry, a miniature adaptation of gentlemen models. In fact, the Cvstos team designed them by keeping continuously in mind the typical needs and tastes of contemporary women.
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Several centuries after its dawning, a new dimension in watchmaking is being discovered. As an absolute pioneer, Cvstos is pursuing its constant growth by doing today what others will do tomorrow. In other words, being always a step ahead of time. For some exceptional designers, the constant search for aesthetic and technical perfection is more than just a professional commitment. In the case of Antonio Terranova, it is a way of life, marked by a ruling passion for excellence and an uncompromising determination to achieve the highest standards of quality for Cvstos.
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Born in 1967 in La Chaux-de-Fonds, located in the heart of the Swiss watchmaking industry, he has been fascinated by beauty and design ever since childhood, perhaps a heritage from his Italian ancestry. At the age of 16, despite his fervent passion for designing timepieces, Antonio Terranova followed his parents’ advice and spent six years in intensive study to become a micro-technical specialist. After graduation, he undertook professional training in order to finally follow his love of design and enter the enchanting world of horology. He started his career in the research department of a well-known company specializing in the machinery of watchmaking components. However, his creative instincts were so intense and overriding that he made a career move towards watchmaking design. His innate creativity encouraged him to design his own watch that he baptized naturally as Terranova No1. Wearing it on his wrist, this timepiece became his business card as he started to search for a career in the field of horological design.
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In 1993 his exceptional talents were spotted by the technical director of Prodor SA and he was asked to join the company and take charge of technical developments regarding some product lines of the Cartier and the Piaget collections. His perfectionism and habitual sense of precision inspired and motivated him to explore new technical ideas and innovative solutions that have since been patented. In 1997, willing as always to take up a new challenge and put his immense reservoirs of creativity to test, Antonio Terranova joined the TAG-Heuer company in Marin and started working as a research and development technician for new products. During this professional experience he became better acquainted with the philosophy of teamwork management, which aims to unite a pool of various expertise and diverse talents during the creation of a new product line.
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Few years later, while working as a freelance designer for various major Swiss watchmaking brands such as Breitling, Ebel or Zenith, Antonio Terranova’s passion for creating imaginative innovations in the world of timekeeping instruments increased in intensity and sophistication. He was resolved to turn his dreams into reality and create watches that would be a synthesis of his skills and unmatched experience.
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Finally, during Spring 2004, Antonio Terranova’s challenging concepts, boldly directed towards the future, became a reality. He could now create a new brand that would combine his designer skills with his sound technical knowledge. He realized this venture and created this opportunity with the active participation of one skillful partner: Sassoun Sirmakes, a dynamic entrepreneur with an incomparable flair for marketing. Together, they created Cvstos, a watchmaking brand based on a powerful original concept that heralds a new era of watchmaking while paying a rightful tribute to the prestigious heritage of traditional Swiss craftsmanship.
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Worldofluxuryus.com is proud to offer large selection of Cvstos watches including the
Challenge Chrono,
Challenge QP-S,
Challenge Tourbillon,
Challenge Twin-Time, and
Challenge-R Chrono collections.
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