Faced with a crash or an emergency situation the Emergency watch will send a signal which helps the rescuers to track the victim. It is an add on feature to the existing distress signals of an aircraft. It can also be used by travelers who venture to isolated terrains. The unscrewing of the protective cap and the pulling out of the antenna triggers the signals which last for 48 hours. The range of signals is 160 km. The relevance of Breitling Emergency is likely to loom large as many men and women jump on the band wagon of adventurer sports.

The watch is priced somewhere near $6000. The prospective buyers of the Breitling Emergency watches have to go through training sessions and then execute a legally binding document agreeing to the terms and conditions of use. The product targets the niche area of airplane pilots and adventure travelers. The watch has a unique micro transmitter that sends signals to the international aviation frequency. This gives an additional opportunity to survive, faced with a hazardous situation. The special nature of the watch forces the company to sell them only to specialized customers who will not make the special feature of the watch an opportunity for reckless and childish escapade. Of, course it is not the most expensive Breitling product. But due to this unique feature the watch has invited the attention of many people.

The watches come in two variants. The version named Emergency is aimed at the profession pilots and the model called Emergency Mission is targeted towards the civilians who are private pilots and others in the adventure sports. The watch is not a fanciful gimmick. It has already saved many lives and has accompanied travelers into the poles and in the trackless ranges of the Himalayas.

The fancy feature of the watch has been the subject of endless talk among the watch lovers. The brand equity of the Breitling has increased, as often the connoisseurs are interested in watches that invite endless stories. The legend and lore has boosted the sales of the brand.