By mastering every complication, by refusing ever to manufacture a quartz watch, and by expressing time only in the shape of a circle, Blancpain remains the standard by which the art of traditional watchmaking is measured. Shunning compromise and unreservedly committed to excellence, its convictions are as relevant as ever.

Remaining faithful to the tradition of pure craftsmanship, thirteen generations of watchmakers have passed down their creativity and expertise for more than 250 years. This heritage is also an integral part of every Blancpain timepiece, making it a precious object to be passed down from generation to generation.

Individuals devoted to their craft who over the centuries have refined their skills and brought their art to the peak of perfection. Their passion for watchmaking has carried them through the setbacks of their trade to finally achieve the excellence in traditional craftsmanship enjoyed by Blancpain today.

Founded in 1735 by Jehan-Jacques Blancpain, this House boasts a famous and oft-repeated slogan: "Since 1735, there has never been a quartz Blancpain watch. And there never will be." This bold statement, however, is more than just a slogan; it is a guiding principle of this unique company…a sincere dedication to excellence, which has earned Blancpain numerous accolades over the years.

Although successive generations of the Blancpain family were able to transform what had been a tiny manufacturer into one of the most respected watch companies in the world - witness the company's famous "Fifty Fathoms" model, circa 1953, which featured prominently in Jacques Cousteau's award-winning film, The World of Silence - the influx of inexpensive quartz watches from Japan and China during the early 1970's nearly doomed the company to extinction. It was only thanks to the intervention of Jean-Claude Biver, an Omega executive with a love of fine timepieces, that the company was reborn in 1983 and put on the path to recovery. Biver's strategy was elegantly simple: a return to the production of classic mechanical watches in limited numbers, and an emphasis on creating innovative, and oftentimes highly complicated timepieces.

Biver's strategy was a success: today, the Blancpain workshop and headquarters retains the charm of a tranquil farm house, yet within this unassuming factory are created some of the world's most complicated, desired and expensive watches. Graduates from the finest Swiss watchmaking schools are recruited into the ranks of the House following their apprenticeship to a Master Watchmaker. In keeping with tradition, watchmakers employed by Blancpain do not work in assembly line fashion; rather, each watchmaker will personally build "their" watch from beginning to end.

Production is extremely limited, with fewer than 10,000 watches per year being produced. Needless to say, each watch is individually numbered and recorded in the company's archives. Boxes, straps and buckles are of the highest possible quality, in keeping with the company's strict emphasis on quality. As for the movements, they are designed and crafted completely in-house, and based exclusively on high-quality ebauches that are provided by their sister company, Frederic Piguet. Since Piguet and Blancpain share the same building, it might be said that a Blancpain watch features an in-house movement.

Where the company distinguishes itself the most, however, is in its adamant devotion to the mechanical wristwatch. Since the company's rebirth, only mechanical watches, in round watch cases, are produced. These are not "trendy" watches, but rather, classical in their styling and timeless in their elegance. Among the company's most recognizable products are Ref. 1106, a manual wind wristwatch with 100 hour winding reserve; the Fifty Fathoms, a contemporary version of the company's classic diving watch; an 18K "Half Hunter" wristwatch featuring a hinged sapphire crystal back; and the "1735" which combines the six complications offered by the company into one watch.

The "1735" is an automatic chronograph with split-second chronograph, tourbillon, perpetual calendar with phases of the moon, and minute repeater -- a masterpiece that took more than six years to design and build. It is also a fitting tribute to the company's founder, and an equally appropriate symbol of the company's ongoing mission - to create the very finest timepieces for discriminating collectors. It is also worth noting that Blancpain watches represent an exceptional value in our view, with many of their most complicated watches selling for a fraction of the cost of comparable models from other high-end Swiss companies.

Worldofluxuryus.com is proud to offer large selection of Blancpain watches including the Fifty Fathoms, Le Brassus, Leman Chronograph, Leman Complete Calendar, Leman Double Time Zone, Leman Reveil GMT, Leman Tourbillon, Leman Ultra Slim, Specialties, Villeret Chronograph, Villeret Complications and Villeret Ultra Slim models.