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Wednesday, January 18, 2012
The name Rolex has long been associated with luxury, superiority, and prestige.
For almost as long as the company has existed, Rolex has been associated with athletic
superiority. This association between Rolex and athletes began in 1926 when
the company’s newly developed Oyster watch – the first waterproof watch – was worn
by Mercedes Gleitz as she swam across the English Channel. The swim, which took
a little more than 10 hours, was a feat in itself, but the watch was the real victor,
surviving the 10-hour swim and once and for all proving its superiority.
Read Rolex Tiger Woods Endorsement in full
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