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Tuesday, March 20, 2012
It has been only 40 years since the Swiss watchmaking world was presented with the very first luxury sports watch. The 40th anniversary of Audemars Piguet’s world famous timepiece known as the Royal Oak is being celebrated in style. The Royal Oak was the world’s first ever luxury sports watch, and the Swiss manufacturer is pulling out all the stops by presenting the Audemars Piguet Royal Oak 40 Years exhibition. The exhibition will travel around the world, and commence in New York City on March 21st.
Read Audemars Piguet Royal Oak 40 Years - Exhibition in NYC in full
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Sunday, December 18, 2011
In October 2011, despite the rather public difficulties Tiger Woods has faced, Rolex signed Woods to a multi-year sponsorship deal. Experts in the watch industry believe the reason Rolex would risk it all on Tiger Woods is threefold: One, Woods is one of the top players in the industry, on par with other Rolex brand ambassadors like Jack Nicklaus, Arnold Palmer, and Gary Player. Two, valued at $5 billion, Rolex can afford to take the risk that Tiger Woods will recover his tarnished image by the time next season’s winner’s circle is announced. Three, Rolex is intensely trying to expand into the Asian market, where Tiger Woods is the golf God.
Read Audemars Piguet – Brand Ambassadors in full
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Sunday, October 9, 2011
The new Audemars Piguet ambassador, Novak Djokovic, just won the US Open, his third Grand Slam tournament win of the season. Djokovic has won nine tournaments in 2011. Just as Audemars Piguet is proud to have the number one tennis player in the world as their ambassador, World of Luxury is very proud to feature a variety of luxury watches from this most sought-after luxury watch manufacturers in the world. Audemars Piguet luxury watches are known for their prestigious luxury timepieces and have a history of providing high quality, authentic works of art since 1875.
Read Audemars Piguet Royal Oak Offshore in full
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Wednesday, July 20, 2011
The luxury watch designer from Joux Valley called Audemars Piguet was created by Jules-Louis Audemars and Edward-Auguste Piguet in 1875. For over 125 years Audemars Piguet has been designing unique watches from classic to sporty to contemporary. Being known for celebrity athlete endorsements, the watch company has been creating sporty watches like the Royal Oak for the athletic lifestyle.
Read Audemars Piguet – Royal Oak in full
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Wednesday, July 20, 2011
As a luxury watch designer, it makes sense that Audemars Piguet finds talented and athletic individuals who have broken records and won championships. The sports watch Royal Offshore has featured many celebrity athletes like Shaquille O’neal, Lebron James, and Rubens Barrichello.
Read Audemars Piguet – Royal Oak Offshore Rubens Barrichello Limited Edition Watch in full
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Monday, July 4, 2011
The famous watch company Audemars Piguet announced that Lebron James would be the new global brand ambassador on April 10, 2011. Celebrity endorsements have been a strategy that many brands have used successfully in the past to help convey certain qualities and characteristics to fans and customers. Some may not understand the purpose behind endorsements and think that brands should communicate with consumers based on benefits and features.
Read Audemars Piguet Brings on the Heat: Lebron James to be Brand Ambassador in full
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